Category & Brand Manager

Category & Brand Manager

Kuwait Proteins Company · On site / Kuwait

Feb 2026 – Aujourd’hui

Manage and develop the technical team, ensuring excellence in beverage solutions, barista expertise, and customer support. Provide commercial direction and cross-functional leadership to drive sales execution and business growth. Develop and execute category and brand strategies to maximize sales, profitability, and market share. Manage a portfolio of international beverage brands, including coffee, milk, syrups, matcha, and non-alcoholic wine. Build and maintain strategic partnerships with suppliers and principals to support long-term business development. Identify market opportunities through trend analysis, competitor benchmarking, and customer insights. Lead product launches, brand activations, and customer engagement initiatives to strengthen brand presence. Collaborate cross-functionally to ensure effective execution.

Brand Manager (Regional)

Difco Group (Snips, Poppins) · On site / Lebanon

Jan 2023 – Jan 2026

Campaign Management: BTL/ATL campaigns, including outdoor, TVC, and radio. Market Research & Analysis Regional Market Expansion: Support in planning and implementing brand guidelines across MENA. POSM & Corporate Marketing: Oversee POSM creation and execution, and develop corporate marketing materials. Event Management: Manage events from planning through execution. Manage relationships with external agencies for creative, media, and promotional needs. Product Launches: Execute 360-degree product launches, including national promotions, gifts, draws and offers. Training & Supervision: Conduct product and promoters training, ensuring brand consistency and effectiveness. Procurement & Supplier Management: Evaluate suppliers and manage procurement to ensure quality and cost-effectiveness. Brand & Product Building: Play a key role in brand building and introducing new products to the market.

Marketing & Sales Executive

Elmir Brewing Company · On site / Lebanon

Oct 2021 – Dec 2022

Client Engagement: Managed brewery tours, tastings, product training, and food pairing events. Order & Client Management: Handled daily client orders, pursued new clients, and managed the Dolphin system. Procurement: Coordinated procurement Event Management: Organized and executed events to support brand and product initiatives. Brand Repositioning: Led the repositioning of the brand to align with market trends Sales Expansion: Launched products in new markets Agency Collaboration: Worked closely with agencies for marketing campaigns and promotional activities. Digital Management: Managed the website backend and social media channels. Demand planning: Planned and forecasted demand to optimize stock levels and meet production requirements. Operations Support: Coordinated deliveries and managed operations.

Lebanese University

Masters · Digital & Corporate Communications

2020

Lebanese University

Bachelor's · Advertising & Marcom

2017 – 2020