Working practice
Localisation
Adapting a product or campaign to another market, not just translating it.
Definition
The work of making content fit a target market: language, but also currency, date and address formats, legal wording, imagery, and the conventions of the local channel. Translation is one part of it, and usually the smallest.
Why it matters
Buying translation and calling it localisation produces copy that is correct and reads as foreign, which costs conversion quietly and never shows up as a defect. Have a native speaker of the target market review the result in context, not the source text in a spreadsheet.
Related
Read next
English proficiency (CEFR)
A standard scale for describing working language ability.
Read the definition ›Quality assurance (QA)
Deliberately testing whether the thing built actually works.
Read the definition ›Acceptance criteria
The specific conditions that decide whether a deliverable is accepted.
Read the definition ›Definition of done
The written standard a piece of work has to meet before it counts.
Read the definition ›Next step
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